Associate Professor Dr Hafriza Binti Burhanudeen

NameAssociate Professor Dr Hafriza Binti Burhanudeen
DesignationAssociate Professor, Faculty of Education, Languages and Psychology


BA (English), George Mason University, Fairfax, Virginia, USA.

MA and PhD (Linguistics), Georgetown University, Washington D.C. USA


Associate Professor Dr Hafriza Burhanudeen obtained her BA (English) from George Mason University, Fairfax, Virginia, USA and her MA and PhD (Linguistics) from Georgetown University, Washington D.C. USA.

Prior to joining SEGi University and Colleges, Dr Hafriza was at Universiti Tun Abdul Razak (UNIRAZAK) from 2010 to September 2021 in various positions, firstly as Director , Corporate Citizenship, Director, Department of Sponsorship and Partnerships and finally, Consultant for the Yayasan Cemerlang Scholarship at UNIRAZAK. In her role as Consultant for Yayasan Cemerlang, Dr Hafriza managed sponsored students to UNIRAZAK and several other selected public Universities in Malaysia while establishing firstly, partnerships and capacity building with government bodies, corporations, foundations, and alumni; secondly, to nurture and enhance collaborative engagements with potential and existing partners for the primary purpose of obtaining scholarship funds for students from underprivileged backgrounds; and finally, to manage relationships with partners in Government-Linked Companies, corporations, foundations and the general public for long-term community-driven initiatives. Prior to UNIRAZAK, Dr Hafriza was an Associate Professor in the School of Language Studies and Linguistics, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia (UKM). Apart from teaching undergraduate and postgraduate courses, Dr Hafriza also held various administrative positions at UKM including Director, Office of International Relations; Head, International Student Affairs Unit, Centre for Graduate Studies at the University level and also, Head of the Department of Foreign Languages Studies at the School of Language Studies and Linguistics, Faculty of Social Sciences and Humanities, UKM.

Dr Hafriza has also over 40 articles published either in refereed journals, education related magazines and presented over 40 papers at national and international conferences.


Sociolinguistics, Discourse Analysis, Language and Intercultural Communication, Language and Culture, Language and Power and Ideology, Diplomatic Communication, Language Attitudes, Language Choices and Sociology of Language.

SUKD Education : [email protected]

SCKD Education : [email protected]

SUKD Psychology : [email protected]

SUKD Postgraduate : [email protected]

SUKD Languages : [email protected]

SUKD MPU : [email protected]