Senior Lecturer

Ts. Dr. Siti Norbaya Daud

NameTs. Dr. Siti Norbaya Daud
DesignationSenior Lecturer


 PhD Engineering Education (Universiti Teknologi Malaysia)

MSc Computer Science (Central Michigan University, USA)

BSc Computer Science, Central Michigan University, USA


  1. Professional Technologist of MBOT
  2. IEEE Member


  1. National Outstanding Educator Award 2017 – Private education Excellence Awards 2017


Engineering Education, Software Requirements, E-Commerce



  1. Ismail, N.A., Daud, S.N., Rajamanickam, L., (2020). An Observation on Website Features for Air Asia E-Ticketing System in The Context of Online Purchasing. International Journal of Psychosocial Rehabilitation. 24(6), pp. 6242-6248.


  1. Daud, S.N., Ismail, N. A., Abdullah, M., Abu Hassan, N. (2019). Entrepreneurship Traits among Engineering Students: Instrument Development and Validation Procedure using Structural Equation Modeling. International Journal of Advanced Trends in Computer Science and Engineering (IJATCSE), 8(2), 235-240.
  2. Rajamanickam, L., Mat Saad, N. A., Daud, S.N., (2019). Software Testing: The Generation Tools. International Journal of Advanced Trends in Computer Science and Engineering (IJATCSE), 8(2), 231-234.
  3. Ismail, N.A., Daud, S.N., (2019). Exploratory Factor Analysis of Pre-Purchase Construct for Airlines e-Ticketing System in Malaysia in the context of e-Transaction. International Journal of Advanced Trends in Computer Science and Engineering (IJATCSE), 8(2), 255-258.
  4. Sulaiman, N. A. A., Ismail, N. A., Hussin, N., & Daud, S. N. (2019). Emotion Detection in Twitter Tweets using Sentiment Analysis. International Conference on Industry 4.0: A Global Revolution in Business, Technology & Productivity.
  5. Ismail, N. A., Daud, S. N., & Sulaiman, N. A. A. (2019). A Study on Airline E-Ticketing System in Malaysia Among Malaysia and Non-Malaysia Customers. Journal of Engineering and Technology Advances, 4(1), 11–22.
  6. Daud, S.N., Abdullah, M., & Hassan, N. A. (2019). Exploratory Factor Analysis of Entrepreneurship Traits Among Engineering Students. International Journal of Entrepreneurship, 2(6), 39-50.


  1. Daud, S.N., Ismail, N.A., & Sulaiman, N.A.A. (2018). Leadership Competencies Among Engineering Students: Students’ Self Perceptions Analysis. Journal of Engineering and Technology Advances, 3(2), 23–34.
  2. Sulaiman, N.A.A., Ismail, N.A., & Daud, S.N. (2018). A Study of Sentiment Analysis in Context of Reviewing Product: Method and Tools. Journal of Engineering and Technology Advances, 3(2), 11–22.


  1. Daud, S.N., & Abdullah, M. (2017, December). The demand of entrepreneurship training program for engineering students. In 2017 IEEE 6th International Conference on Teaching, Assessment, and Learning for Engineering (TALE) (pp. 372-376). IEEE Hong Kong.


  1. FRGS/1/2019/SS06/SEGI/02/1. Developing a framework that links online privacy literacy, privacy management behaviour typology and managing strategies for Deaf youth (Co-Researcher)
  2. FRGS 2021-1, A New Student Learning Time Framework for incorporating online T&L in Engineering Programme Teaching and Assessment (Co-Researcher)