Bachelor of Arts (Hons) in English and Public Relations

课程编号
(R2/222/6/0020)(07/28)(MQA/FA0071)
校园
世纪大学
学习水平
学士学位

The Bachelor of Arts (Hons) in English and Public Relations, a prestigious dual major degree programme, is your gateway to becoming a proficient public relations expert equipped with a mastery of the English language. 

In the English major, students delve into the intricate relationship between language and society while analyzing literary texts. Simultaneously, the Public Relations major equips students with the knowledge and skills necessary for successful PR campaigns. This includes crafting compelling public relations speeches and written communications, leveraging linguistic and literary features.Key selling points encompass agile and creative PR and English expertise, practical learning experiences, a diverse syllabus, and close industry collaboration. SEGi’s pioneering “Industry into Classroom” approach offers students real-world project involvement, mentored by both academic experts and industry practitioners.

Furthermore, SEGi’s multicultural environment, hosting students from over 90 nationalities, fosters international exposure and cross-cultural networking. This programme holds accreditation from the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, ensuring its excellence and recognition.

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入学要求

A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
Unified Examination Certificate (UEC) with at least 5Bs
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
A Diploma in Media and Communication or its equivalent; OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.

计划结构和模块

Year 1

Introduction to Communication Theory
English for Business Correspondence
English Grammar
Academic English
Public Speaking
Introduction to Mass Communication
Introduction to Linguistics
Introduction to Literature
General Psychology

Year 2

Principles of Public Relations
English Phonetics and Phonology
Sociolinguistics
Strategies and Practices in Public Relations
Event Management
Introduction to Drama
商业道德
Law and Ethics in Mass Communication
Creative Writing
Crisis Management
定量和统计方法
创业
Environmental Management and Technology

Year 3

Desktop Publishing
Research Methods
Public Relations and Media Writing
Media Relations and Publicity
Public Opinion and Propaganda
American and European Literature
研究项目
Internship

Matapelajaran Umum (MPU)

Hubungan Etnik/BM Komunikasi
Tamadun Islam & Asia/Malaysian Studies
Effective Listening/Bahasa Kebangsaan A
个人健康管理
Kokurikulum

职业机会

Press Agents, Publicity and Media Relations Managers, Crisis Managers, Customer Relations Manager, Public Affairs Manager, Events Manager and many more in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.

APEL.C

通过工作经验和先前学习获得的学分豁免,缩短学习时间。点击 这里 以了解更多有关 APEL.C. 的信息。

认证信息

入学和新生指导日期

全时模式
MC Degree 摄入量
4/3/2025
8/4/2025
1/7/2025
29/7/2025
28/10/2025
25/11/2025
迎新日期
3/3/2025
7/4/2025
30/6/2025
28/7/2025
27/10/2025
24/11/2025
Degree 摄入量
14/1/2025
20/5/2025
9/9/2025
迎新日期
13/1/2025
19/5/2025
8/9/2025
Weekend Mode
Degree 摄入量
18/1/2025
24/5/2025
13/9/2025
 
迎新日期
18/1/2025
24/5/2025
13/9/2025