December 19, 2024

Day

Indonesian Students Step into SEGi’s Global Classroom

SEGi University recently welcomed 19 students from Universitas Sumatra Utara (USU), Indonesia as part of its growing international mobility programme aimed at fostering cross-cultural learning and academic exchange. Spanning several weeks, the programme brings together academic engagement and cultural immersion, giving participants the opportunity to experience Malaysian education and multiculturalism in a hands-on, memorable way....
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Corporate Social Responsibility and Customer Patronage: The Role of Corporate Reputation and Consumer Awareness

Corporate Social Responsibility (CSR) has become a fundamental aspect of modern business strategy, influencing not only corporate image but also customer engagement and loyalty. While many studies have examined the relationship between CSR and business outcomes, the specific mechanisms through which CSR impacts customer patronage remain underexplored. In a recent study by Ruijie Shu, Hua...
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