
The Master of Business Administration (General Management) programme seeks to help you understand core business and management disciplines with emphasis in management skills and developing new ideas in areas of analysis, problem solving, decision-making, effective communication, and leadership.
The core elements of the programme include the management of human resources, management of the immediate business environment, management of change and the management of general resources. These are delivered in focused modules and the project dissertation encourage in-depth understanding and facilitate interactive teaching and learning.
Our modules originate from a wide range of business and management disciplines including economics, marketing, information systems, statistics, human resource management, and law.

WORLD-CLASS ADVANTAGE
POWERED BY THE AACSB BUSINESS EDUCATION ALLIANCE
Step into a world of opportunities shaped by the AACSB Business Education Alliance — the global gold benchmark for business education. At SEGi University Graduate School of Business you earn international recognition, industry-relevant expertise, and future-ready skills that set you apart anywhere in the world.
GLOBAL RECOGNITION
Your SEGi University Graduate School of Business qualification is aligned with some of the world’s most respected business schools, giving you a competitive edge in both local and international job markets.
POWERFUL GLOBAL NETWORKS
Connect with a worldwide community of thought leaders, business innovators, and educators. This exposure extends far beyond the classroom and builds relationships that can shape your future career.
GLOBAL BUSINESS INSIGHTS
Gain access to perspectives and research from global business leaders, providing you with valuable insights into today’s business challenges and the skills needed for tomorrow.
CUTTING-EDGE LEARNING
Our faculty and programmes are continuously benchmarked against international best practices, ensuring your learning experience is always relevant, innovative, and impactful.
POSITION YOURSELF FOR GLOBAL IMPACT
By joining SEGi Graduate School of Business, you become part of a network that spans over 100 countries and 1,900 member organisations worldwide. This is more than an education — it’s your launchpad to a future of leadership, influence, and opportunity on a global stage.
One Programme, Two Degrees
University of Chichester-SEGi University Dual Award Partnership
Students enrolled in this programme benefit from a Dual Award partnership with the University of Chichester. Upon graduation, students receive two degree certificates within the same period of study, one from SEGi University, Malaysia and one from the University of Chichester, United Kingdom.
The programme is assessed and moderated by the University of Chichester, ranked among the top universities in the UK for Teaching Quality in the National Student Survey and a Gold award recipient of the UK Teaching Excellence Framework. Students enjoy internationally benchmarked academic standards and quality assurance, without the need to study in the UK.


Get more info by downloading the brochure or applying below!