Master of Business Administration (Marketing)

The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.

This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.

It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.

WORLD-CLASS ADVANTAGE
POWERED BY THE AACSB BUSINESS EDUCATION ALLIANCE

Step into a world of opportunities shaped by the AACSB Business Education Alliance — the global gold benchmark for business education. At SEGi University Graduate School of Business you earn international recognition, industry-relevant expertise, and future-ready skills that set you apart anywhere in the world.

GLOBAL RECOGNITION
Your SEGi University Graduate School of Business qualification is aligned with some of the world’s most respected business schools, giving you a competitive edge in both local and international job markets.

POWERFUL GLOBAL NETWORKS
Connect with a worldwide community of thought leaders, business innovators, and educators. This exposure extends far beyond the classroom and builds relationships that can shape your future career.

GLOBAL BUSINESS INSIGHTS
Gain access to perspectives and research from global business leaders, providing you with valuable insights into today’s business challenges and the skills needed for tomorrow.

CUTTING-EDGE LEARNING
Our faculty and programmes are continuously benchmarked against international best practices, ensuring your learning experience is always relevant, innovative, and impactful.

POSITION YOURSELF FOR GLOBAL IMPACT

By joining SEGi Graduate School of Business, you become part of a network that spans over 100 countries and 1,900 member organisations worldwide. This is more than an education — it’s your launchpad to a future of leadership, influence, and opportunity on a global stage.

One Programme, Two Degrees
University of Chichester-SEGi University Dual Award Partnership

Students enrolled in this programme benefit from a Dual Award partnership with the University of Chichester. Upon graduation, students receive two degree certificates within the same period of study, one from SEGi University, Malaysia and one from the University of Chichester, United Kingdom.

The programme is assessed and moderated by the University of Chichester, ranked among the top universities in the UK for Teaching Quality in the National Student Survey and a Gold award recipient of the UK Teaching Excellence Framework. Students enjoy internationally benchmarked academic standards and quality assurance, without the need to study in the UK.

Get more info by downloading the brochure or applying below!