
The Bachelor of International Business (Honours) – 2u1i at SEGi University is designed to produce future-ready professionals with both academic knowledge and real-world experience. This uniquely structured programme integrates two years of on-campus learning with one full year of structured work-based learning (WBL), preparing students to thrive in global and cross-cultural business environments.
The curriculum covers key areas such as international trade, digital commerce, global market strategy, cross-cultural management, and sustainability. Through our strong industry collaborations, students gain hands-on exposure and networking opportunities with leading organisations—both locally and internationally.
What is 2u1i?
2u1i is a strategic learning model where students spend 2 years at university and 1 year in the industry. At SEGi, this means:
Year 1: Academic learning
Year 2: Three semesters of WBL (structured industry training)
Year 3: Advanced modules + final WBL semester
Eligible diploma holders or working adults (via APEL C) may enter directly into Year 2 or 3.
Programme Highlights
Work-Based Learning (WBL): A full year of structured practical training across international operations, digital commerce, and global marketplaces.
Globally Aligned Modules: Focused on international business, marketing, finance, sustainability, and cross-cultural leadership.
Future-Ready Learning: Aligned with Industry 4.0—equipping students with global thinking, digital literacy, and business agility.
APEL & Diploma Entry Options: Flexibility for working adults and diploma graduates to fast-track completion.
International Exposure: Collaborations with global companies and international academic articulation.
One Programme, Two Degrees
University of Chichester-SEGi University Dual Award Partnership
Students enrolled in this programme benefit from a Dual Award partnership with the University of Chichester. Upon graduation, students receive two degree certificates within the same period of study, one from SEGi University, Malaysia and one from the University of Chichester, United Kingdom.
The programme is assessed and moderated by the University of Chichester, ranked among the top universities in the UK for Teaching Quality in the National Student Survey and a Gold award recipient of the UK Teaching Excellence Framework. Students enjoy internationally benchmarked academic standards and quality assurance, without the need to study in the UK.


Get more info by downloading the brochure or applying below!