On 5–6 July 2025, Soh Ye Kai, a Diploma in Accountancy student from the Faculty of Business, Accountancy & Law at SEGi College Kota Damansara, emerged as 1st runner-up in the prestigious Business Case Study Competition organised by Xiamen University Malaysia and sponsored by Prudential. The competition brought together top student teams from universities across Malaysia to tackle real-world economic challenges, focusing on the gig economy and the evolving role of the insurance industry.
Competing against 10 teams, Soh and his group were tasked with pitching a comprehensive strategy to support gig workers through innovative insurance models. Their final proposal stood out with a bold idea: transform gig workers into insurance agents while offering exclusive discounts on insurance purchases tailored to this workforce segment. The concept addressed issues of financial protection, income generation, and long-term sustainability for a growing but underserved population.
This competition provided more than just a platform for academic excellence. It challenged students to think critically about emerging economic trends and propose viable, scalable business solutions that could impact lives. As of 2023, the gig economy in Malaysia is estimated to include over 4 million workers, many of whom lack access to structured insurance plans or financial safety nets. Competitions like this not only raise awareness of these challenges but empower students to be part of the solution.
For Soh, the experience was transformative. Working alongside peers from other institutions, he honed essential skills in teamwork, communication, leadership, and data-driven decision-making. The event also reinforced the importance of bridging classroom knowledge with real-world applications, preparing students to lead with purpose in a rapidly evolving business environment.
By participating in high-impact competitions, students develop into more than graduates—they become forward-thinking professionals equipped to tackle global challenges with innovation and empathy. SEGi continues to nurture such talent through a curriculum rooted in relevance, collaboration, and strategic industry engagement.
This event is organised in support of the following United Nations Sustainable Development Goals (SDG):
SDG 4: Quality Education
SDG 8: Decent Work and Economic Growth
SDG 10: Reduced Inequalities
