Camilla Sayfutdinova, a 2022 graduate with a Master’s in Finance from SEGi University, is rewriting the rules of what it means to lead in finance and infrastructure innovation. As the Founder and Director of Motivech, a cross-border asset management and tech infrastructure firm, Camilla is spearheading sustainable, tech-driven growth projects that span Asia, the Middle East, and Europe.
From her early work in Malaysia’s financial sector to scaling national smart city initiatives in Central Asia, Camilla has evolved into a globally respected C-suite executive, known for blending digital finance, ESG strategies, and smart infrastructure development into real-world transformation. Her venture Motivech is already positioning itself as a key player in digital infrastructure and real estate development—empowered by data, AI, and blockchain technologies.
From SEGi to the World: Building a Future-Ready Finance Leader
Camilla’s decision to pursue a Master’s in Finance at SEGi University added strong academic grounding to her already dynamic portfolio. The postgraduate programme, known for its rigorous financial modelling, risk management, and investment strategy modules, is accredited to international standards and has supported thousands of working professionals across ASEAN to upskill and pivot into strategic leadership roles.
Graduating in 2022, Camilla immediately applied her learning to drive large-scale innovation projects—including smart city development in Uzbekistan. Her leadership on the Art City project, one of Uzbekistan’s most ambitious smart city ventures, demonstrates a rare ability to translate classroom theory into multi-million-dollar execution across borders. In total, she has secured over USD 10 million in capital for infrastructure and fintech ventures.
Blockchain for Social Good
Camilla’s record of impact doesn’t end with business. She has played a pivotal role in deploying blockchain solutions for the United Nations, using decentralised technology to increase transparency and traceability in humanitarian and global development initiatives. Her work has influenced internal efficiencies in international operations—an achievement that aligns closely with the global push for innovation-driven governance.
Recognition and Global Collaboration
Her contributions to digital transformation were acknowledged with an honorary award from the Red Cross Society in Uzbekistan, recognising her role in developing educational systems and community infrastructure. Fluent in English, Russian, and Uzbek, she is a strong advocate of public–private partnerships, ESG-aligned capital markets, and women’s leadership in technology and finance.
Her current LinkedIn profile lists over 5,500 followers and 500+ executive-level connections, reflecting the scope of her influence across investment, smart tech, and policy circles.
A SEGi Alumna Leading in Emerging Markets
Camilla Sayfutdinova’s profile reflects the best of what SEGi graduates can achieve—combining high-impact education with global execution. Her journey also reflects broader trends: ASEAN is forecast to be one of the world’s fastest-growing wealth markets, with the asset management industry in the region projected to exceed USD 1.5 trillion in assets under management by 2025 (PwC, 2023). Visionaries like Camilla are at the heart of this transformation.
This event is organised in support of the following United Nations Sustainable Development Goals (SDG):
SDG 4: Quality Education
SDG 9: Industry, Innovation and Infrastructure
SDG 17: Partnerships for the Goals