Academic & Research Excellence

Economic Policies Influence Consumer Behaviour on Cross-Border E-Commerce Platforms

A recent study by Meixia Jiang, Jing Yu, and Jing Zhao from SEGi University explores how economic policies shape consumer behaviour on cross-border e-commerce platforms. Published by Sciendo in Applied...
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Study Highlights Success of Flipped Classroom and Project-Driven Approach in Entrepreneurship Education

Researchers Xiaoshi Chen and Jixu Zhu from SEGi University published their research which investigates how a project-driven flipped classroom approach can enhance learning outcomes in entrepreneurship education. Published in Springer...
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Groundbreaking Research on Sustainable Buildings Wins Best Oral Presenter Award

SEGi University proudly participated in the prestigious International Conference on Sustainable Energy and Green Technology 2024 (ISEGT 2024), held from 15–18 December 2024 at the Millennium Hilton Bangkok, Thailand. Co-organised...
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Collaborative Partnership Paves the Path for Future Innovations and Solutions

On 10 December 2024, SEGi University achieved a significant milestone by signing a Memorandum of Understanding (MoU) with Shandong Institute of Petroleum and Chemical Technology, China. This collaboration marks a...
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Peer Feedback as a Catalyst for Writing Growth Among Lower-Proficiency EFL Learners

A recent study published in Studies in Educational Evaluation explores the powerful role of peer feedback provision in improving the writing skills of lower-proficiency English as a Foreign Language (EFL)...
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Metaverse in Academia: SEGi Student Contributes to Research on the Future of Higher Education

The rise of the metaverse presents a transformative opportunity for higher education, offering innovative approaches to teaching, learning, and engagement. A recent study published in Applied Mathematics and Nonlinear Sciences...
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Unlocking the Potential of Gamification in Adult Learning: A Bibliometric Analysis

Researchers Fei Ping Por, Christina Sook Beng Ong, Siew Keow Ng, and Arathai Din Eak have conducted a bibliometric analysis to evaluate the evolution of gamification in adult learning. Published...
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Postgraduate Students Shine at Innovation Week 2024

On 18 November 2024, two postgraduate students, Xu Bi Ying and Zhang Jian, made their mark at Innovation Week 2024, an event organised by the Faculty of Civil Engineering and...
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Corporate Social Responsibility and Customer Patronage: The Role of Corporate Reputation and Consumer Awareness

Corporate Social Responsibility (CSR) has become a fundamental aspect of modern business strategy, influencing not only corporate image but also customer engagement and loyalty. While many studies have examined the...
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Navigating Your Legal Path: LL.M., CLP, or Bar – Which Direction Will You Choose?

Congratulations on earning your law degree! Now, the real adventure begins. You’ve got your foundation, but where do you go from here?  For law graduates in Malaysia, the path forward...
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The Teacher Who Became a Leader: Tristan Brendon Tann’s Journey of Lifelong Learning

Tristan Brendon Tann, Deputy Principal at Imperial International School Ipoh, navigates the hallways with a quiet confidence, a leader who knows his purpose. But his journey to this role wasn’t...
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SEGi University Explores Collaboration with University of Newcastle to Enhance Architecture and Quantity Surveying Programmes

SEGi University’s Faculty of Engineering, Built Environment, and Information Technology recently hosted a strategic meeting with representatives from the University of Newcastle to explore potential partnerships in their Architecture and...
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