A recent study published in Humanities and Social Sciences Communications delves into the critical role of top management commitment in driving environmental sustainability within the Chinese banking sector. The research, conducted by Huawei Tian from SEGi University, along with Abu Bakkar Siddik and Farid Ahammad Sobhani, explores the interconnectedness of leadership commitment, green investments, corporate...Read More

A new study published in the International Journal of Data and Network Science examines the relationship between cyberloafing activities and social media addiction among netizens. The research, conducted by a team including Jun Ying Chew from SEGi University, utilised Uses and Gratification Theory (U&G) to analyse data collected from 318 respondents. The study found that...Read More

A recent study by Jixu Zhu and Xiaoshi Chen from SEGi University explores the quality assessment of interdisciplinary virtual simulation training programmes for economics and management students. Presented at the International Conference on Human-Computer Interaction (HCII 2024) and published in the Lecture Notes in Computer Science (Volume 14712), the research focuses on evaluating and enhancing...Read More

A groundbreaking study by Yuanyuan Hong and Razif Rosli from SEGi University investigates the key factors influencing Environmental, Social, and Governance (ESG) scores of listed firms in mainland China. Published in the Journal of Governance & Regulation (Volume 13, Issue 4), the research sheds light on the complexities and limitations of ESG scores provided by...Read More

A recent study by Zhang Die Die from Liming Vocational University, China, and Sheiladevi Sukumaran from the Faculty of Education, Language, Psychology, and Music at SEGi University, Malaysia, has demonstrated the efficacy of visual training in enhancing tennis performance. Published in the Annals of Applied Sport Science (2024, Volume 12 – Spring Supplementary), the research...Read More

Researchers from SEGi University—R. Murali, P. Chandani, P. Paraman, and S. Anamalah—have published a conceptual study in the AIP Conference Proceedings (2024), investigating how Design Thinking can assist Small and Medium Enterprises (SMEs) in their digital transformation journey amidst the 4.0 industrial revolution. The study highlights the challenges and opportunities posed by digital disruption, emphasising...Read More

A recent study by Meixia Jiang, Jing Yu, and Jing Zhao from SEGi University explores how economic policies shape consumer behaviour on cross-border e-commerce platforms. Published by Sciendo in Applied Mathematics and Nonlinear Sciences (Volume 9, Issue 1, 2024), the research provides key insights into the interplay between trade policies and consumer actions in international...Read More

Researchers Xiaoshi Chen and Jixu Zhu from SEGi University published their research which investigates how a project-driven flipped classroom approach can enhance learning outcomes in entrepreneurship education. Published in Springer Nature Link, the study examines the Foundation of Entrepreneurship course at Guangzhou City University of Technology. The research highlights the challenges of traditional teaching methods,...Read More

SEGi University proudly participated in the prestigious International Conference on Sustainable Energy and Green Technology 2024 (ISEGT 2024), held from 15–18 December 2024 at the Millennium Hilton Bangkok, Thailand. Co-organised by Universiti Malaya and Chulalongkorn University, the conference brought together experts and researchers to discuss the latest innovations in sustainable energy and green technology. Representing...Read More

On 10 December 2024, SEGi University achieved a significant milestone by signing a Memorandum of Understanding (MoU) with Shandong Institute of Petroleum and Chemical Technology, China. This collaboration marks a pivotal step in fostering international academic and research partnerships, with a focus on driving innovation in applied chemistry, chemical engineering, environmental engineering, and sustainable solutions...Read More