Corporate Social Responsibility (CSR) has become a fundamental aspect of modern business strategy, influencing not only corporate image but also customer engagement and loyalty. While many studies have examined the relationship between CSR and business outcomes, the specific mechanisms through which CSR impacts customer patronage remain underexplored. In a recent study by Ruijie Shu, Hua...

Congratulations on earning your law degree! Now, the real adventure begins. You’ve got your foundation, but where do you go from here?  For law graduates in Malaysia, the path forward can sometimes feel like a maze. Do you pursue a Master of Laws (LL.M.)? Tackle the Certificate in Legal Practice (CLP)? Or set your sights...

Tristan Brendon Tann, Deputy Principal at Imperial International School Ipoh, navigates the hallways with a quiet confidence, a leader who knows his purpose. But his journey to this role wasn’t linear; it was a path paved with dedication, a thirst for knowledge, and a deep-rooted belief in the transformative power of education. “It was about...

SEGi University’s Faculty of Engineering, Built Environment, and Information Technology recently hosted a strategic meeting with representatives from the University of Newcastle to explore potential partnerships in their Architecture and Quantity Surveying programmes. This initiative signals a strong commitment to enhancing academic offerings and fostering global connections in these fields. The meeting, held on 7...

Dr Dineswary Nadarajan’s research on “Marine traffic flow and seaport efficiency using hybrid fuzzy data envelopment analysis utilising machine learning algorithm” is making significant progress, with the project expected to be completed by the end of 2024. This study is focused on optimising seaport efficiency, a critical area as global maritime trade continues to expand,...

A new study featured in the International Journal on Interactive Design and Manufacturing (IJIDeM) explores the impact of brake rotor design on vehicle safety and performance. The research, conducted by a team including Lip Kean Moey from SEGi University, employed finite element analysis (FEA) to assess the thermo-mechanical performance of four different brake rotor designs:...

A delegation from SEGi University, comprising Prof. Dr. Geetha Subramaniam and three PhD students, made their mark at the 12th IIMS International Conference held in Phnom Penh, Cambodia from October 25th to 27th, 2024. The conference, organised by the International Institute of Management Sciences and hosted by The Royal University of Law and Economics, focused...

Imagine presenting your research to a room filled with over a hundred experts in your field. That’s exactly what Zhang Jin and Lu Yiqian, two ambitious PhD students from China, enrolled in SEGi University’s Marketing programme, did at the Sustainable Business Engagement International Conference (SBEIC) 2024 in Putrajaya, Malaysia.  This wasn’t just another conference; it...

Dr. Erum Zain, a Consultant Endodontist and Senior Lecturer from SEGi University, has joined forces with Dr. Okba Mahmoud of Ajman University (AU) for a significant collaborative research project that aims to advance dental education in the UAE. Dr. Mahmoud, a specialist in dentistry at AU, has been awarded an AU-funded research grant totalling AED...

SEGi University’s groundbreaking research on hybrid learning for Malaysian primary schools, led by senior lecturer Dr Ng Soo Boon, is on track to redefine the future of primary education in Malaysia. The project, “Connecting Learning Spaces: Moving forward with Hybrid Learning Framework in Malaysian Primary Schools,” is nearing completion, and its findings could transform the...