The Bachelor of Arts (Hons) in English and Public Relations, a prestigious dual major degree programme, is your gateway to becoming a proficient public relations expert equipped with a mastery of the English language. Conferred by both SEGi University and the esteemed University of Central Lancashire (UCLan), this comprehensive course is tailored to cultivate PR professionals who are agile, creative, and well-versed in effective communication.
In the English major, students delve into the intricate relationship between language and society while analyzing literary texts. Simultaneously, the Public Relations major equips students with the knowledge and skills necessary for successful PR campaigns. This includes crafting compelling public relations speeches and written communications, leveraging linguistic and literary features.Key selling points encompass agile and creative PR and English expertise, practical learning experiences, a diverse syllabus, and close industry collaboration. SEGi’s pioneering “Industry into Classroom” approach offers students real-world project involvement, mentored by both academic experts and industry practitioners.
Furthermore, SEGi’s multicultural environment, hosting students from over 90 nationalities, fosters international exposure and cross-cultural networking. This programme holds accreditation from the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, ensuring its excellence and recognition.
