Centre of Accounting & Finance

Centre of Accounting & Finance

Profile

The Centre for Accounting & Finance is dedicated to advancing knowledge and innovation in the fields of accounting and finance. Aligned with the University’s core vision of becoming a hub of research excellence, the Centre strives to foster cutting-edge research, interdisciplinary collaboration, and professional development. Our mission is to contribute significantly to academic scholarship and practical applications that address contemporary challenges in the financial and accounting sectors. By nurturing a vibrant community of scholars, practitioners, and students, the Centre aims to be a leading force in shaping the future of accounting and finance education, research, and policy.

Leader

Dr Sudhashini Nair

Team Members

  • Salwa binti Ahamad
  • Ravindaran Seniasamy
  • Dr Gopal Perumal
  • Dr Gooi Leong Mow
  •  Dr. Thillai Raja A/L Pertheban

Relevant SDGs

  • SDG 8: Decent Work and Economic Growth
  • SDG 9: Industry, Innovation, and Infrastructure
  • SDG 17: Partnerships for the Goals
ONGOING AND COMPLETED PROJECTS (SINCE 2020) PROJECT STATUS DURATION FUNDING (RM) COLLABORATORS
Investigating Online Fraud Victimization Among Millennials In Malaysia Completed 3/1/2023-3/1/2025 12,000  
Emerging Of Industrial Revolution 4.0 (IR 4.0) For Supply Chain Readiness And Supply Chain Performance Of SMEs In Manufacturing Sector In Central Region, Malaysia Completed 3/1/2023-3/1/2025 12,000  
PUBLICATIONS
Cahya, M; Nair, S; Selvarajah, D.D.M.; Hye, A.K.M.(2025)The Use Of Management Accounting Techniques Among Small And Medium-Sized Enterprises: A Study In Selangor, Malaysia, International Journal of Environmental Sciences, 11(8),1470-1485.
Qiu, D., & Pertheban, T. R. (2025, March). Construction of an enterprise operational risk identification model based on k-nearest neighbor. In Third International Conference on Algorithms, Network, and Communication Technology (ICANCT 2024) (Vol. 13545, pp. 359-365). SPIE.
Lin, M., Liu, Y., & Sheng, V. N. K. (2025). Analysis of the impact of macroeconomic factors on cryptocurrency returns-Based on quantile regression study. International Review of Economics & Finance, 97, 103757.
Annamalah, S., Aravindan, K. L., Ahmed, S., & Sentosa, I. (2025). Exploring the Relevance and Rigour of Case Study Research in Business: A Contemporary Perspective. Journal of Sustainability Research, 7(2).
Lan, T., & Rao, Y. (2025). Financial fraud in Chinese accounting firms explained by fraud hexagon theory. Multidisciplinary Science Journal, 7(12), 2025579-2025579.
Annamalah, S., Foroughi, A., Wong, C. H., Aravindan, K. L., & Ahmed, S. (2025). Advancing Economics Education: Embracing Pluralism and Critical Realism. Journal of Sustainability Research, 7(3).

News

Hands-On Learning: Exploring Panel and Time Series Analysis

A Panel and Time Series Workshop held on 29 October 2025 brought together students and academic staff at SEGi University & College, Kota Damansara, for an engaging exploration of advanced econometric techniques...
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A Degree Gets You In. These Skills Get You Hired.

In an inspiring effort to bridge the gap between education and employment, SEGi University recently hosted a dynamic industry engagement session with YYC Advisors Malaysia, empowering future finance professionals with...
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The Truth About Taxation: It’s Not Just About Paying Taxes!

On 5 March 2025, SEGi University’s Faculty of Business, Accountancy & Law, under the leadership of Dr Sudhashini Nair, collaborated with the Chartered Tax Institute of Malaysia (CTIM) to host...
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