SEGi In The News

How Digital Marketing Drives Sales in Platform Enterprises

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from...
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How Digital Marketing Strengthens Corporate Performance Under Funding Pressure

In an increasingly competitive business environment, digital marketing has become more than a communication tool. It is now a strategic driver of growth, resilience, and long term performance. In this...
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How Low Carbon Urban Policies and Digital Finance Shape Sustainable Tourism Development

Sustainable tourism is no longer shaped by destination branding alone. It is increasingly influenced by how cities respond to environmental challenges and how financial systems evolve to support greener growth....
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INNOVATIVE APPROACHES IN SEWAGE TREATMENT

Sustainable wastewater management remains a pressing challenge, particularly in balancing treatment efficiency with long term environmental safety. A recent study by Assoc. Prof. Ir. Chan Mieow Kee from the Faculty...
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Sustainability in the World of Tech

Dr Sudhashini Nair, ACMA, CGMA, Senior Lecturer from the Faculty of Business, Accountancy & Law, was invited as the International Keynote Speaker for Technical Track III at the 5th International...
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GIP @ SEGi Global Presentation Series 2026 Inspires Future-Ready AI Leaders Through International Academic Collaboration

SEGi University reinforced its commitment to globally connected education and meaningful international learning by hosting the GIP @ SEGi – Global Presentation Series 2026 on 11 March 2026. The event...
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University of Chichester-SEGi University Dual Award Partnership Officially Launched

Photo (from left to right): University of Chichester Director of Education Policy, Quality and Partnerships, Ms Katie Akerman; SEGi University & Colleges Managing Director (Group Operations, Globalisation and Digitalisation), Ms...
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Strengthening Student Support Through School of IT Mentor Mentee Engagement

A mentor mentee session organised by the School of IT, SEGi College Kota Damansara, was recently conducted as part of ongoing efforts to strengthen engagement between lecturers and students while...
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Beyond the Classroom: Ansan Students Build English Confidence at SEGi

SEGi University welcomed students from Ansan, South Korea, for the four-week Ansan Mobility Programme, held from 12 January to 6 February 2026. The programme provided participants with a comprehensive English...
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Dongwon University Students Enhance English Proficiency Through Global Learning at SEGi

SEGi University welcomed eight students from Dongwon University in Busan, South Korea, for a four-week Korean Mobility Programme held in January. The programme provided participants with a balanced learning experience...
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TechSIC 2025 Poster Competition

The TechSIC 2025 Poster Competition, held as part of Technovation Week, is a student focused initiative organised by SEGi University in collaboration with the IEM SEGi University Student Section. The...
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Innovate and Elevate: An Evening with Stars That Closed Technovation Week 2025

Technovation Week 2025 concluded not with a full stop, but with a statement. Innovate and Elevate: A Hi Tea Gathering marked the grand closing ceremony of the Faculty of Engineering,...
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