Bachelor of Mass Communication (Hons) – ODL

Course ID
SEGi University
Level of Study
Bachelor Degree

Mass Communication is a discipline that focuses on various means used to relay information through the mass media to large segments of the population simultaneously. The most common media to relay such information would be newspaper, magazine, radio, television, and film.

This programme prepares students with the skills, techniques, and theoretical knowledge to strategically craft solutions for business challenges. Students in this programme will be exposed to hands-on training with state-of-the-art equipment and industry-relevant software to fully immerse in both the creative and managerial aspects of the mass communications industry.

Adult learners study via blended learning approach specially customised to your needs. Study at your own pace and from anywhere, anytime, maintaining your work-life balance. Obtain a full SEGi University qualification similar to those who study full time. You will also get to meet and network with your peers to share experience and establish contacts.

Get more info by downloading the brochure or applying below!

Entry requirements

A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent;
A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent;
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
A Diploma in Media and Communication or its equivalent;
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.

* NOTE : The requirement for credit in English subject at SPM level for candidate in category (i), (ii), (iii) and (v) can be waived should the qualifications contain English subject with equivalent/higher achievements’.

For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 5.0 OR its equivalent is needed.

Remarks : Each candidate will be accessed individually.

Programme structure and modules

Programme Subjects

Understanding Broadcasting
Understanding Journalism
Communication English
Understanding Public Relation
Integrated Marketing Communication
Corporate Communication
Creative Writing
Media Technology & Practices
Understanding Advertising
Psychology in Communication
Managing Media and Business
Social Media and PR Practices
Sociology of Media & Culture
Public Opinion and Propaganda
Mass Comm. & Stories of Mass Media
Media Law, Power & Public Opinion
Creative & Innovative Publishing
Theory and Principles of Communication
Business Ethics
Environmental Management & Technology
Entrepreneurship Development
Communication & Campaign Management
Research Methods
Media Relations and Publicity (PR)
Industrial Training
Research Project
Public Relations and Media Writing (PR)
Strategies and Practices in Public Relations (PR)

Mata Pelajaran Umum (MPU)

TITAS / Bahasa Melayu Komunikasi 2
Hubungan Etnik / Pengajian Malaysia 3
Bahasa Kebangsaan A / Effective Listening
Personal Health Management
Pengurusan Ko-Kurikulum

Note : Programme structure and modules are subject to change from time to time.

Career oppurtunities

Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.


Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.

Information on Accreditation