Master of Business Administration (Marketing)

Course ID
SEGi University
Level of Study

The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.

This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.

It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.

Get more info by downloading the brochure or applying below!

Entry requirements

Bachelor’s Degree – with min. CGPA of 2.5

All applications will be individually assessed.

Programme structure and modules

Year 1

Operations and Quality Management
Strategic Management
Research Methodology
Marketing Management
Organisational Behaviour
Product & Brand Management
Consumer Behaviour
Master’s Thesis
International Marketing
Elective I
Elective II

Elective Modules

Economics for Managers
Managing the International Economy
Sales and Distribution Management**
Laws and Ethics in Business Environment **

**Single Award only

Career opportunities

Marketing and Sales Manager, Market Research Analyst, Media Planner, Product Manager, Advertisement Manager.


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Information on Accreditation