A new study published in the International Journal of Data and Network Science examines the relationship between cyberloafing activities and social media addiction among netizens. The research, conducted by a team including Jun Ying Chew from SEGi University, utilised Uses and Gratification Theory (U&G) to analyse data collected from 318 respondents. The study found that...

A recent study by Jixu Zhu and Xiaoshi Chen from SEGi University explores the quality assessment of interdisciplinary virtual simulation training programmes for economics and management students. Presented at the International Conference on Human-Computer Interaction (HCII 2024) and published in the Lecture Notes in Computer Science (Volume 14712), the research focuses on evaluating and enhancing...

A groundbreaking study by Yuanyuan Hong and Razif Rosli from SEGi University investigates the key factors influencing Environmental, Social, and Governance (ESG) scores of listed firms in mainland China. Published in the Journal of Governance & Regulation (Volume 13, Issue 4), the research sheds light on the complexities and limitations of ESG scores provided by...

A recent study by Zhang Die Die from Liming Vocational University, China, and Sheiladevi Sukumaran from the Faculty of Education, Language, Psychology, and Music at SEGi University, Malaysia, has demonstrated the efficacy of visual training in enhancing tennis performance. Published in the Annals of Applied Sport Science (2024, Volume 12 – Spring Supplementary), the research...

Researchers from SEGi University—R. Murali, P. Chandani, P. Paraman, and S. Anamalah—have published a conceptual study in the AIP Conference Proceedings (2024), investigating how Design Thinking can assist Small and Medium Enterprises (SMEs) in their digital transformation journey amidst the 4.0 industrial revolution. The study highlights the challenges and opportunities posed by digital disruption, emphasising...

A recent study by Meixia Jiang, Jing Yu, and Jing Zhao from SEGi University explores how economic policies shape consumer behaviour on cross-border e-commerce platforms. Published by Sciendo in Applied Mathematics and Nonlinear Sciences (Volume 9, Issue 1, 2024), the research provides key insights into the interplay between trade policies and consumer actions in international...

Researchers Xiaoshi Chen and Jixu Zhu from SEGi University published their research which investigates how a project-driven flipped classroom approach can enhance learning outcomes in entrepreneurship education. Published in Springer Nature Link, the study examines the Foundation of Entrepreneurship course at Guangzhou City University of Technology. The research highlights the challenges of traditional teaching methods,...

Hani Adlina binti Muhammad Hilal, a recent Bachelor of Dental Surgery graduate, radiates a quiet confidence that speaks volumes about her journey. But Hani’s story isn’t simply about completing dental school; it’s about stepping into a legacy of care, a path paved by her mother, Dr. Norzaini. Witnessing her mother’s dedication to both family and...

Aisyah Khadija binti Abd Wahid, a recent graduate of SEGi University, isn’t your typical accounting student. Behind her quiet demeanour lies a fierce determination and a passion for numbers that just earned her the prestigious Circle of Excellence Award. But Aisyah’s story isn’t just about accolades; it’s a testament to the power of hard work,...

In a groundbreaking collaboration, SEGi University’s Faculty of Medicine recently hosted a group of 25 physiotherapy students from Kyungbuk College, South Korea, for a Basic Cadaveric Dissection programme. This unique initiative provided the students with an invaluable opportunity to deepen their understanding of human anatomy through hands-on experience with cadaveric dissection. Under the expert guidance...