Fire can have a serious impact on the strength and stability of reinforced concrete structures, making it an important area of study in structural engineering and safety design. A recent research publication by Ir. Ts. Dr. Tengku Anita Raja Hussin from the Faculty of Engineering, Built Environment and Information Technology explores how reinforced concrete performs...Read More

The Faculty of Business, Accountancy and Law recently brought academic excellence to life at its Business Research Project Colloquium, held on 3 April 2026. Organised by Research Methodology lecturers Dr William Tan Wei Yet and Dr Sudhashini Nair, the event marked a significant milestone for final year students as they presented the culmination of months...Read More

Thermomechanical Analysis of Concrete Structures Understanding how concrete structures respond to extreme heat is essential for improving safety, structural reliability, and recovery planning after fire related incidents. In this study, Ir. Ts. Dr. Tengku Anita, P.Eng(PEPC), MIEM, MSSA, MBOT from the Faculty of Engineering, Built Environment and IT examines the behaviour of reinforced concrete when...Read More

As the global push for cleaner transportation gains momentum, understanding why consumers move away from conventional vehicles has become increasingly important. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores the behavioural factors that influence customers to switch to new energy vehicles, offering timely insight into what drives...Read More

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from the Graduate School of Business explores how digital marketing activities influence product sales among Chinese listed platform enterprises, using panel data and a robust set...Read More

Sustainable tourism is no longer shaped by destination branding alone. It is increasingly influenced by how cities respond to environmental challenges and how financial systems evolve to support greener growth. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores how low carbon city policies contribute to the high...Read More

Sustainable wastewater management remains a pressing challenge, particularly in balancing treatment efficiency with long term environmental safety. A recent study by Assoc. Prof. Ir. Chan Mieow Kee from the Faculty of Engineering, Built Environment and IT examines the potential of iron–copper nanoparticles as a solution to enhance both performance and reusability in sewage treatment systems....Read More

Dr Sudhashini Nair, ACMA, CGMA, Senior Lecturer from the Faculty of Business, Accountancy & Law, was invited as the International Keynote Speaker for Technical Track III at the 5th International Conference on “Digital Transformation & Green Growth: Bridging Technology, Business and Policy for a Resilient World.” The conference was held online on 26 February 2026...Read More

The TechSIC 2025 Poster Competition, held as part of Technovation Week, is a student focused initiative organised by SEGi University in collaboration with the IEM SEGi University Student Section. The event took place on 3 December 2025, from 9:00am to 4:00pm, at the Multi Purpose Hall (MPH), SEGi University Kota Damansara. Designed to foster innovation,...Read More

SEGi Research Awards Day 2025 Some achievements arrive quietly. They do not demand applause. They earn it over time through discipline, persistence, and the courage to question what is already familiar. On 21/1/26, from 10am to 2pm at Auditorium A, SEGi University came together for the Research Awards Day not to announce results, but to...Read More