The Faculty of Business, Accountancy and Law recently brought academic excellence to life at its Business Research Project Colloquium, held on 3 April 2026. Organised by Research Methodology lecturers Dr William Tan Wei Yet and Dr Sudhashini Nair, the event marked a significant milestone for final year students as they presented the culmination of months...Read More

As the global push for cleaner transportation gains momentum, understanding why consumers move away from conventional vehicles has become increasingly important. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores the behavioural factors that influence customers to switch to new energy vehicles, offering timely insight into what drives...Read More

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from the Graduate School of Business explores how digital marketing activities influence product sales among Chinese listed platform enterprises, using panel data and a robust set...Read More

In an increasingly competitive business environment, digital marketing has become more than a communication tool. It is now a strategic driver of growth, resilience, and long term performance. In this study, Dr M Anbalagan Marimuthu from the Graduate School of Business examines how digital marketing shapes corporate performance, particularly when firms are operating under financial...Read More

Sustainable tourism is no longer shaped by destination branding alone. It is increasingly influenced by how cities respond to environmental challenges and how financial systems evolve to support greener growth. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores how low carbon city policies contribute to the high...Read More

Dr Sudhashini Nair, ACMA, CGMA, Senior Lecturer from the Faculty of Business, Accountancy & Law, was invited as the International Keynote Speaker for Technical Track III at the 5th International Conference on “Digital Transformation & Green Growth: Bridging Technology, Business and Policy for a Resilient World.” The conference was held online on 26 February 2026...Read More

Photo (from left to right): University of Chichester Director of Education Policy, Quality and Partnerships, Ms Katie Akerman; SEGi University & Colleges Managing Director (Group Operations, Globalisation and Digitalisation), Ms Stella Lau; University of Chichester Vice Chancellor, Professor Symeon Dagkas; SEGi University Vice Chancellor, Datin Professor Mariani Md Nor; University of Chichester Executive Dean for...Read More

An engaging Workshop on Research and Publication was held on 10 October 2025, featuring Assoc. Prof. Dr. Ratneswary Rasiah, Associate Professor of Economics at the Graduate School of Business, SEGi University. The workshop was specially conducted for lecturers from the Faculty of Business, Accountancy and Law (FOBAL) at SEGi University & College, Kota Damansara, as part of the faculty’s continuous efforts...Read More

SEGi University recently took a bold step forward in preparing its students for real-world success with a dynamic Career Talk and Resume Writing Workshop held on 18 June 2025. Organised by the Faculty of Business, Accountancy & Law in collaboration with YYC Advisors Malaysia, the session was specially curated for Bachelor of Accounting & Finance...Read More

SEGi University has officially partnered with the Centre of Marine Ecology and Biomonitoring for Sustainable Aquaculture (Ce-MEBSA) at Diponegoro University, Indonesia, through a groundbreaking MoU signed during the IFERP conference in Kuala Lumpur. This international collaboration is set to advance marine science research, postgraduate education, and sustainable aquaculture practices across Southeast Asia. Under this MoU,...Read More