Thermomechanical Analysis of Concrete Structures Understanding how concrete structures respond to extreme heat is essential for improving safety, structural reliability, and recovery planning after fire related incidents. In this study, Ir. Ts. Dr. Tengku Anita, P.Eng(PEPC), MIEM, MSSA, MBOT from the Faculty of Engineering, Built Environment and IT examines the behaviour of reinforced concrete when...Read More

As the global push for cleaner transportation gains momentum, understanding why consumers move away from conventional vehicles has become increasingly important. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores the behavioural factors that influence customers to switch to new energy vehicles, offering timely insight into what drives...Read More

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from the Graduate School of Business explores how digital marketing activities influence product sales among Chinese listed platform enterprises, using panel data and a robust set...Read More

In an increasingly competitive business environment, digital marketing has become more than a communication tool. It is now a strategic driver of growth, resilience, and long term performance. In this study, Dr M Anbalagan Marimuthu from the Graduate School of Business examines how digital marketing shapes corporate performance, particularly when firms are operating under financial...Read More

Sustainable tourism is no longer shaped by destination branding alone. It is increasingly influenced by how cities respond to environmental challenges and how financial systems evolve to support greener growth. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores how low carbon city policies contribute to the high...Read More