The Faculty of Business at SEGi University celebrated outstanding student achievement during the Faculty of Business Research Colloquium 2026, recognising individuals who demonstrated excellence in research, presentation, innovation, and sustainability. The annual colloquium provides a platform for students to showcase their research findings, share innovative ideas, and strengthen their academic and professional competencies. Through oral...Read More

On 10 June 2026, the Faculty of Business, Accountancy & Law, SEGi University, in collaboration with the Malaysian Mental Health Association (MMHA), organised an insightful talk on mental health and coping strategies for students at Auditorium A. The session was delivered by Ms Kashmira Thiagarajan, Trainee Clinical Psychologist, who shared valuable insights on the importance...Read More

The Faculty of Business (FOB) at SEGi University successfully hosted a six-week International Mobility Programme for students from EIILM Kolkata, India, from 10 May 2026 to 20 June 2026. The programme was designed to provide participants with an enriching academic experience while introducing them to Malaysian culture, industry practices and community engagement. Through a combination...Read More

The Faculty of Business, Accountancy and Law recently brought academic excellence to life at its Business Research Project Colloquium, held on 3 April 2026. Organised by Research Methodology lecturers Dr William Tan Wei Yet and Dr Sudhashini Nair, the event marked a significant milestone for final year students as they presented the culmination of months...Read More

As the global push for cleaner transportation gains momentum, understanding why consumers move away from conventional vehicles has become increasingly important. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores the behavioural factors that influence customers to switch to new energy vehicles, offering timely insight into what drives...Read More

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from the Graduate School of Business explores how digital marketing activities influence product sales among Chinese listed platform enterprises, using panel data and a robust set...Read More

Dr Sudhashini Nair, ACMA, CGMA, Senior Lecturer from the Faculty of Business, Accountancy & Law, was invited as the International Keynote Speaker for Technical Track III at the 5th International Conference on “Digital Transformation & Green Growth: Bridging Technology, Business and Policy for a Resilient World.” The conference was held online on 26 February 2026...Read More

Photo (from left to right): University of Chichester Director of Education Policy, Quality and Partnerships, Ms Katie Akerman; SEGi University & Colleges Managing Director (Group Operations, Globalisation and Digitalisation), Ms Stella Lau; University of Chichester Vice Chancellor, Professor Symeon Dagkas; SEGi University Vice Chancellor, Datin Professor Mariani Md Nor; University of Chichester Executive Dean for...Read More

SEGi Research Awards Day 2025 Some achievements arrive quietly. They do not demand applause. They earn it over time through discipline, persistence, and the courage to question what is already familiar. On 21/1/26, from 10am to 2pm at Auditorium A, SEGi University came together for the Research Awards Day not to announce results, but to...Read More

SEGi University is setting a new standard in financial education with the launch of MoneyDash, a visionary project aimed at enhancing financial literacy among youth. Aligned with United Nations Sustainable Development Goal 4 (SDG 4), this initiative breaks down the complexities of finance and accounting, using engaging, immersive learning methods to ensure young people gain...Read More