As the global push for cleaner transportation gains momentum, understanding why consumers move away from conventional vehicles has become increasingly important. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores the behavioural factors that influence customers to switch to new energy vehicles, offering timely insight into what drives...Read More

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from the Graduate School of Business explores how digital marketing activities influence product sales among Chinese listed platform enterprises, using panel data and a robust set...Read More

In an increasingly competitive business environment, digital marketing has become more than a communication tool. It is now a strategic driver of growth, resilience, and long term performance. In this study, Dr M Anbalagan Marimuthu from the Graduate School of Business examines how digital marketing shapes corporate performance, particularly when firms are operating under financial...Read More

Sustainable tourism is no longer shaped by destination branding alone. It is increasingly influenced by how cities respond to environmental challenges and how financial systems evolve to support greener growth. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores how low carbon city policies contribute to the high...Read More

SEGi Research Awards Day 2025 Some achievements arrive quietly. They do not demand applause. They earn it over time through discipline, persistence, and the courage to question what is already familiar. On 21/1/26, from 10am to 2pm at Auditorium A, SEGi University came together for the Research Awards Day not to announce results, but to...Read More

An engaging Workshop on Research and Publication was held on 10 October 2025, featuring Assoc. Prof. Dr. Ratneswary Rasiah, Associate Professor of Economics at the Graduate School of Business, SEGi University. The workshop was specially conducted for lecturers from the Faculty of Business, Accountancy and Law (FOBAL) at SEGi University & College, Kota Damansara, as part of the faculty’s continuous efforts...Read More

Dr. Ong Chuan Huat, CMktr, Senior Lecturer at SEGi Graduate School of Business, has been appointed to the editorial board of the Journal of Hospitality Marketing & Management (JHMM), one of the most prestigious journals globally in the fields of hospitality, marketing, and tourism. Published by Routledge/Taylor & Francis, JHMM is ranked in the top...Read More

SEGi University has officially partnered with the Centre of Marine Ecology and Biomonitoring for Sustainable Aquaculture (Ce-MEBSA) at Diponegoro University, Indonesia, through a groundbreaking MoU signed during the IFERP conference in Kuala Lumpur. This international collaboration is set to advance marine science research, postgraduate education, and sustainable aquaculture practices across Southeast Asia. Under this MoU,...Read More

In a significant move to boost academic diversity and research collaboration, SEGi University signed an MoU with Karpagam Academy of Higher Education, India during the IFERP international gathering in Malaysia. This partnership places special focus on enhancing postgraduate education through the SEGi Graduate School of Business, with initiatives including faculty exchange, joint research projects, and...Read More

SEGi University has formalised a strategic academic partnership with Mahakaushal University, India through a Memorandum of Understanding (MoU) signed during the IFERP-led international conference hosted in Kuala Lumpur. This collaboration signifies a powerful alliance focused on research excellence, academic exchange, and postgraduate development. The agreement will open doors for collaborative postgraduate programmes, joint publications, and...Read More