Bachelor of Arts (Hons) Visual Communication Design

Course ID
SEGi University
Level of Study
Bachelor Degree

The Bachelor of Arts (Hons) Visual Communication Design programme equips you with the knowledge, critical thinking, creative approaches, and technical skills to pursue a promising career in the creative design industry.

This programme focuses on the development of thinking process and the ability to solve design problems creatively; the understanding of key principles and practical applications; and up-to-date industry technologies and methodologies used in solving complex design problems; as well as career-relevant concentration in the areas of graphic design, illustration, packaging, digital imaging, and visualisation.

Get more info by downloading the brochure or applying below!

Entry requirements

STPM – min. of Grade C (GP 2.00) in any two (2) subjects
Unified Examination Certificate (UEC) with at least 5Bs
Matriculation/Foundation or equivalent
Diploma – (Level 4, MQF) min. CGPA of 2.00
Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subjected to Senate / Academic Board’s approval (Note: The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme)
DKM / DLKM / DVM – min. CGPA of 2.00 and two (2) years working experience in a related discipline
Other equivalent qualifications recognised by the Malaysia Government.
Pass an interview OR submission of portfolio determined by the HEP
MUET Band 3

Programme structure and modules

Year 1

Software Application for Design
Design Principles
History of Art and Design
Still Life Painting
Typography Design
Introduction to Photography
Basic Graphic Design
Digital Layout
Packaging Design
Creative Thinking
Basic Animation
Colour Photography

Year 2

Print and Editorial Design
Web Publishing
Advertising Media Strategy
Marketing and Purchasing Consumer Behaviour
Environmental Design
Branding and Corporate Identity
Moving Image
Advanced Packaging Design
Advertising & Promotional Photography
Book Project

Year 3

Digital Imaging
Art Direction
Professional Practice
Internship Practice
Portfolio Preparation and Final Project

Matapelajaran Umum (MPU)

Effective Listening/Bahasa Kebangsaan A
Hubungan Etnik/Malaysian Studies 3
Pengurusan Ko-kurikulum
Personal Health Management

Career opportunities

Graphic Designer, Art Director, Web Designer, Interactive Media Designer, Photographer, Typographic Designer, Copywriter, Account Planner, and Strategic Planner.


Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.