Bachelor of Business Management (Honours)

Course ID
SEGi University
Level of Study
Bachelor Degree

The Bachelor of Business Management (Honours) at SEGi University is a distinguished program designed to nurture versatile business leaders. With a strong emphasis on management skills, this programme equips students with a well-rounded understanding of various business disciplines.

By enrolling in this programme, you earn a full SEGi University qualification, equivalent to that of full-time students, while benefiting from networking opportunities with peers from diverse backgrounds. This programme offers 5 specialisations to choose from, allowing you to tailor your education according to your interests and career aspirations. These specialisations encompass General Management, Human Resource Management, Financial Management, Digital Marketing, and Business Analytics offering a comprehensive and practical understanding of your chosen field.

SEGi University takes pride in integrating industry experiences into the classroom, providing students with real-world projects mentored by both academic and industry experts. Additionally, this programme offers the opportunity to receive dual-award degrees from both SEGi University and the esteemed University of Central Lancashire (UCLAN), enhancing your global employability.

Join us to embark on a transformative educational journey, accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, and unlock a world of career opportunities in business, HR, marketing, or finance.

Get more info by downloading the brochure or applying below!

Entry requirements

STPM with a minimum. Grade C (CGPA 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualifications
STAM with a minimum. grade of Jayyid, and a pass in Mathematics and English at SPM level
Any Diploma or Advanced Diploma (Level 4 or 5, MQF)
Matriculation/Foundation qualification with a minimum. CGPA of 2.00 out of 4.00, or any equivalent qualifications
IELTS score of 5.5 OR its equivalent (International students)

NOTE: The requirement to pass Mathematics and English subjects at SPM level for STPM and STAM candidates can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievements. English proficiency requirement The English proficiency requirement is exempted for international students if:-

The student has an academic qualification from an institution where
English is used as a medium of instruction OR
The student is from a country where English is an official language

Programme structure and modules

Year 1

Personal Development & Communication Skills
Quantitative and Statistical Methods
Principles of Economics
Business Management
Financial Accounting 1
Global and Applied Economics
Consumer Behaviour
Innovative & Creative Skills in Business
Understanding Markets and Consumers

Year 2

International Business
Managing Organisation
Customer Relationship Management
Financial Management 1
Business Law
Negotiations & Conflict Management
Digital Business

Year 3

Business-Government Relations
Management Accounting
Strategic and Change Management
Business Research Project
Research Methodology

Electives(Choose 4 out of 5 courses)

Innovative Technology and Systems
Business Communication
Introduction to Strategic Management
Environmental Management and Technology
Business Ethics


General Management

Operation and Quality Management
Human Resource Management 1
Corporate Finance
Corporate Strategy
International Finance: Markets & Management

Human Resource Management

Human Resource Management 1
Human Resource Management 2
Re-sourcing of Human Resource 1
Re-sourcing of Human Resource 2
Employment Relations

Digital Marketing

Relationship Marketing in the Digital Age
Digital Marketing Communication and Advertising Practices
Marketing Principles, Directions and Applications
Planning for Media, Direct and Online Marketing
Critical Issues and Innovative Digital Marketing

Financial Management

Financial Management 2
Corporate Finance
International Finance: Markets & Management
Investment Decision
Financial Auditing
Financial Reporting

Business Analytics

Analytics Approaches for Business Decisions
Business Data Modelling
Econometrics for Business
Enterprise Analytics
Forecasting Techniques and Application for Business

Career opportunities

Graduates of the Bachelor of Business Management (Honours) programme will be qualified to apply for positions in business industry and government. The skills and knowledge acquired during the programme are applicable to almost any organisation, opening up career opportunities in: Administration, Business advice/ development General management, planning and development, International banking, Consumer finance, Economic analysis, Financial analysis, Accounting, Risk management, Market research, Marketing, Human resource management, Employee relations/ industrial relations.


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Information on Accreditation

Intakes & Orientation Dates

Full Time Mode
MC Degree Intakes
Orientation Dates
  Degree Intakes
Orientation Dates
Weekend Mode
Degree Intakes
Orientation Dates