Mass Communication is a discipline that focuses on various means used to relay information through the mass media to large segments of the population simultaneously. The most common media to relay such information would be newspaper, magazine, radio, television, and film.
This programme prepares students with the skills, techniques, and theoretical knowledge to strategically craft solutions for business challenges. Students in this programme will be exposed to hands-on training with state-of-the-art equipment and industry-relevant software to fully immerse in both the creative and managerial aspects of the mass communications industry.
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STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
Unified Examination Certificate (UEC) with at least 5Bs
Diploma – with a min. CGPA of 2.00 and a credit in English at SPM level
Diploma – in Media and Communication or its equivalent
Matriculation/Foundation – with a min. CGPA of 2.00 and credit in English at SPM level
TOEFL score of 500 OR IELTS score of 5.0 (International students)
Year 1
Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Mass Communication & Stories of Mass Media
Year 2
Media Law, Power & Public Opinion
Entrepreneurship
Theory and Principles of Communication
Business Ethics
Managing Media and Business
Sociology of Media & Culture
Research Methods
Social Media and Public Relation Practices
Public Opinion and Propaganda
Creative Writing
Year 3
Communication & Campaign Management
Environmental Management & Tech
Elective 1
Elective 2
Elective 3
Research Project
Industrial Training
Advertising Elective
Advertising Copywriting & Digital Publishing
Advertising Strategies & Planning
Internet Advertising & Management
Public Relations Elective
Media Relations and Publicity
Media Relations and Media Writing
Strategies and Practices in Public Relations
Broadcasting Elective
Documentary Feature Production
Managing Television Program and Production
TV and Online Broadcast Journalism
Matapelajaran Umum (MPU)
Effective Listening/Bahasa Kebangsaan A
Hubungan Etnik/Malaysian Studies 3
Pengurusan Ko-kurikulum
TITAS/BMK 2
Personal Health Management
Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.
Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.