Blog

Wi-Fi Direct’s Service Discovery Protocol Paves the Way for Emergency Wireless Networks

26/01/2025
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A recent multi-institutional study led by Lee Thian Seng from SEGi University’s Centre for Pre-University Studies has explored the role of Wi-Fi Direct’s Service Discovery (SD) protocol in forming Wireless Collaboration Networks (WCNs) to address communication challenges during emergencies such as natural disasters and pandemics. This collaborative effort involved researchers from Flinders University, Australia, and […]

Green Investments Boost Sustainability in Chinese Banks, Says SEGi Researcher

25/01/2025
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A recent study published in Humanities and Social Sciences Communications delves into the critical role of top management commitment in driving environmental sustainability within the Chinese banking sector. The research, conducted by Huawei Tian from SEGi University, along with Abu Bakkar Siddik and Farid Ahammad Sobhani, explores the interconnectedness of leadership commitment, green investments, corporate […]

Cyberloafing and Social Media Addiction: New Study Reveals Link

25/01/2025
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A new study published in the International Journal of Data and Network Science examines the relationship between cyberloafing activities and social media addiction among netizens. The research, conducted by a team including Jun Ying Chew from SEGi University, utilised Uses and Gratification Theory (U&G) to analyse data collected from 318 respondents. The study found that […]

Improving Virtual Simulation Training for Economics and Management Students

24/01/2025
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A recent study by Jixu Zhu and Xiaoshi Chen from SEGi University explores the quality assessment of interdisciplinary virtual simulation training programmes for economics and management students. Presented at the International Conference on Human-Computer Interaction (HCII 2024) and published in the Lecture Notes in Computer Science (Volume 14712), the research focuses on evaluating and enhancing […]

Study Explores Determinants of ESG Scores for Listed Firms in China

24/01/2025
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A groundbreaking study by Yuanyuan Hong and Razif Rosli from SEGi University investigates the key factors influencing Environmental, Social, and Governance (ESG) scores of listed firms in mainland China. Published in the Journal of Governance & Regulation (Volume 13, Issue 4), the research sheds light on the complexities and limitations of ESG scores provided by […]

Visual Training Enhances Tennis Performance: Findings from an 8-Week Study

24/01/2025
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A recent study by Zhang Die Die from Liming Vocational University, China, and Sheiladevi Sukumaran from the Faculty of Education, Language, Psychology, and Music at SEGi University, Malaysia, has demonstrated the efficacy of visual training in enhancing tennis performance. Published in the Annals of Applied Sport Science (2024, Volume 12 – Spring Supplementary), the research […]

Researchers Explore Design Thinking for SME Digital Transformation

23/01/2025
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Researchers from SEGi University—R. Murali, P. Chandani, P. Paraman, and S. Anamalah—have published a conceptual study in the AIP Conference Proceedings (2024), investigating how Design Thinking can assist Small and Medium Enterprises (SMEs) in their digital transformation journey amidst the 4.0 industrial revolution. The study highlights the challenges and opportunities posed by digital disruption, emphasising […]

Economic Policies Influence Consumer Behaviour on Cross-Border E-Commerce Platforms

22/01/2025
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A recent study by Meixia Jiang, Jing Yu, and Jing Zhao from SEGi University explores how economic policies shape consumer behaviour on cross-border e-commerce platforms. Published by Sciendo in Applied Mathematics and Nonlinear Sciences (Volume 9, Issue 1, 2024), the research provides key insights into the interplay between trade policies and consumer actions in international […]

Study Highlights Success of Flipped Classroom and Project-Driven Approach in Entrepreneurship Education

21/01/2025
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Researchers Xiaoshi Chen and Jixu Zhu from SEGi University published their research which investigates how a project-driven flipped classroom approach can enhance learning outcomes in entrepreneurship education. Published in Springer Nature Link, the study examines the Foundation of Entrepreneurship course at Guangzhou City University of Technology. The research highlights the challenges of traditional teaching methods, […]

A Legacy of Care: Hani Adlina Steps into Her Mother’s Shoes

18/01/2025
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Hani Adlina binti Muhammad Hilal, a recent Bachelor of Dental Surgery graduate, radiates a quiet confidence that speaks volumes about her journey. But Hani’s story isn’t simply about completing dental school; it’s about stepping into a legacy of care, a path paved by her mother, Dr. Norzaini. Witnessing her mother’s dedication to both family and […]