The level of internet penetration in Malaysia has increased substantially, facilitating individuals’ access to online platforms. Significant expansion of online platforms was observed in Malaysia, and this trend has almost certainly persisted or transformed since then. The Malaysian e-commerce industry has been expanding at a consistent rate, with Lazada, Shopee, and Zalora becoming increasingly popular....

Dr. Ong Chuan Huat, Senior Lecturer (Marketing) at SEGi University’s Graduate School of Business, has been appointed as the only Malaysian representative from a private university on the Editorial Board of the esteemed Journal of Relationship Marketing for the 2024-2025 term. This appointment by the Founding Editor and Editor-in-chief, Professor David Bejou, marks a significant...

SEGi organized a transformative Industry Visit to Great Eastern (M) Bhd on November 8, 2023. The visit provided students with a unique opportunity to delve into the intricacies of non-production management practices within the insurance giant. Key Highlights: Operational Understanding: The Industry Visit offered students a firsthand look into the day-to-day operations of Great Eastern...

SEGi has recently inked a Memorandum of Understanding (MoU) with Great Eastern (M) Bhd on November 8, 2023, marking a crucial step toward enhancing students’ practical experiences. Key Objectives: Internship Opportunities: The collaboration aims to provide SEGi students with structured internship opportunities at Great Eastern (M) Bhd, bridging the gap between academic knowledge and real-world...

On the 4th of November 2023, the grounds of Sekolah Jenis Kebangsaan Tamil Batu Arang will witness a unique collaboration between SEGi FOBAL participants and the students of the Tamil primary school. Led by the creative minds of Mr. Ravidran and Mr. Gopal Perumal, this collaborative effort aims to go beyond the conventional boundaries of...

On the 3rd of November 2023, SEGi University’s Multipurpose Hall (MPH) will come alive with the vibrant colors and rich traditions of Dassehra Deepavali 3.0, marking a unique and inclusive cultural celebration. The objectives of this collaborative event go beyond cultural festivities, aiming to create an immersive experience that blends SEGi’s diverse community with the...

On the 24th of November 2023, SEGi Tower played host to Datuk Dr. Ts. Sivakumar Chinnadamy, a distinguished guest speaker, for an enlightening session on “Standardizing Quality Measurement – A Practical Demonstration.” The event was crafted to offer FOBAL students a firsthand experience of the real-world application of quality standards, ensuring they grasp the practical...

On the 27th of November 2023, SEGi Tower was graced by the presence of Mr. Mohammad Ali Kashif, the Head of Marketing & Client Solutions at Manpower Group Malaysia, as the guest speaker for an insightful session on “Negotiations and Conflict Management.” The event aimed to provide SEGi FOBAL students with a unique opportunity to...

On the 1st of November 2023, SEGi Tower was abuzz with anticipation as Mr. Pow Jun Jiang, Group Manager at Kenanga Investor Berhad, took the stage as the special guest for a unique educational event. This occasion aimed to bridge the gap between academia and industry by integrating real-world insights into financial ratio and reporting...

SEGi is gearing up for a transformative event, “Combating Financial Frauds & Investment Scams,” set to unfold at Bursa Malaysia, the nation’s premier stock exchange, on October 4, 2023, from 8:00 a.m. to 12:15 p.m. This initiative underscores SEGi’s commitment to extending financial education beyond traditional academic boundaries, aiming to empower its community with practical...