Academic & Research Excellence

Where Ideas Meet Impact: Celebrating Research Excellence at the Business Research Project Colloquium 2026

The Faculty of Business, Accountancy and Law recently brought academic excellence to life at its Business Research Project Colloquium, held on 3 April 2026. Organised by Research Methodology lecturers Dr...
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Thermomechanical Analysis of Concrete Structures

Thermomechanical Analysis of Concrete Structures Understanding how concrete structures respond to extreme heat is essential for improving safety, structural reliability, and recovery planning after fire related incidents. In this study,...
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Understanding Why Consumers Switch to New Energy Vehicles

As the global push for cleaner transportation gains momentum, understanding why consumers move away from conventional vehicles has become increasingly important. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD...
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How Digital Marketing Drives Sales in Platform Enterprises

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from...
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How Digital Marketing Strengthens Corporate Performance Under Funding Pressure

In an increasingly competitive business environment, digital marketing has become more than a communication tool. It is now a strategic driver of growth, resilience, and long term performance. In this...
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How Low Carbon Urban Policies and Digital Finance Shape Sustainable Tourism Development

Sustainable tourism is no longer shaped by destination branding alone. It is increasingly influenced by how cities respond to environmental challenges and how financial systems evolve to support greener growth....
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INNOVATIVE APPROACHES IN SEWAGE TREATMENT

Sustainable wastewater management remains a pressing challenge, particularly in balancing treatment efficiency with long term environmental safety. A recent study by Assoc. Prof. Ir. Chan Mieow Kee from the Faculty...
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Sustainability in the World of Tech

Dr Sudhashini Nair, ACMA, CGMA, Senior Lecturer from the Faculty of Business, Accountancy & Law, was invited as the International Keynote Speaker for Technical Track III at the 5th International...
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University of Chichester-SEGi University Dual Award Partnership Officially Launched

Photo (from left to right): University of Chichester Director of Education Policy, Quality and Partnerships, Ms Katie Akerman; SEGi University & Colleges Managing Director (Group Operations, Globalisation and Digitalisation), Ms...
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Honouring Research That Moves Knowledge Forward

SEGi Research Awards Day 2025 Some achievements arrive quietly. They do not demand applause. They earn it over time through discipline, persistence, and the courage to question what is already...
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Why Future Dentists Are More Stressed Than Ever — And What Needs to Change

Research from SEGi University has once again placed Malaysian scholarship on the international stage, with Prof. Dr. Srikumar Chakravarthi, Deputy Vice Chancellor (Academic) of SEGi University and his team publishing...
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Groundbreaking Study Reveals the Brain’s Silent Saboteur

Groundbreaking research from SEGi University has captured international attention, reinforcing its standing as a hub of scientific excellence and global impact. A team led by Prof. Dr. Srikumar Chakravarthi, Deputy Vice...
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