The Faculty of Business, Accountancy and Law recently brought academic excellence to life at its Business Research Project Colloquium, held on 3 April 2026. Organised by Research Methodology lecturers Dr William Tan Wei Yet and Dr Sudhashini Nair, the event marked a significant milestone for final year students as they presented the culmination of months...Read More

Thermomechanical Analysis of Concrete Structures Understanding how concrete structures respond to extreme heat is essential for improving safety, structural reliability, and recovery planning after fire related incidents. In this study, Ir. Ts. Dr. Tengku Anita, P.Eng(PEPC), MIEM, MSSA, MBOT from the Faculty of Engineering, Built Environment and IT examines the behaviour of reinforced concrete when...Read More

As the global push for cleaner transportation gains momentum, understanding why consumers move away from conventional vehicles has become increasingly important. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores the behavioural factors that influence customers to switch to new energy vehicles, offering timely insight into what drives...Read More

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from the Graduate School of Business explores how digital marketing activities influence product sales among Chinese listed platform enterprises, using panel data and a robust set...Read More

In an increasingly competitive business environment, digital marketing has become more than a communication tool. It is now a strategic driver of growth, resilience, and long term performance. In this study, Dr M Anbalagan Marimuthu from the Graduate School of Business examines how digital marketing shapes corporate performance, particularly when firms are operating under financial...Read More

Sustainable wastewater management remains a pressing challenge, particularly in balancing treatment efficiency with long term environmental safety. A recent study by Assoc. Prof. Ir. Chan Mieow Kee from the Faculty of Engineering, Built Environment and IT examines the potential of iron–copper nanoparticles as a solution to enhance both performance and reusability in sewage treatment systems....Read More

Dr Sudhashini Nair, ACMA, CGMA, Senior Lecturer from the Faculty of Business, Accountancy & Law, was invited as the International Keynote Speaker for Technical Track III at the 5th International Conference on “Digital Transformation & Green Growth: Bridging Technology, Business and Policy for a Resilient World.” The conference was held online on 26 February 2026...Read More

Photo (from left to right): University of Chichester Director of Education Policy, Quality and Partnerships, Ms Katie Akerman; SEGi University & Colleges Managing Director (Group Operations, Globalisation and Digitalisation), Ms Stella Lau; University of Chichester Vice Chancellor, Professor Symeon Dagkas; SEGi University Vice Chancellor, Datin Professor Mariani Md Nor; University of Chichester Executive Dean for...Read More

The TechSIC 2025 Poster Competition, held as part of Technovation Week, is a student focused initiative organised by SEGi University in collaboration with the IEM SEGi University Student Section. The event took place on 3 December 2025, from 9:00am to 4:00pm, at the Multi Purpose Hall (MPH), SEGi University Kota Damansara. Designed to foster innovation,...Read More

Technovation Week 2025 concluded not with a full stop, but with a statement. Innovate and Elevate: A Hi Tea Gathering marked the grand closing ceremony of the Faculty of Engineering, Built Environment and Information Technology Technovation Week, bringing together students, academics, alumni and invited guests for an evening that celebrated ideas, effort and the spirit...Read More