The Faculty of Pharmacy at SEGi University continues to create a supportive, engaging, and student centred learning experience through activities that make academic learning more interactive and meaningful. The Medication Quiz Competition 2026, organised by the SEGi Pharmacy Students’ Association with guidance from Ms Rini Dinesh Sangarran, a pharmacology expert from the Faculty of Pharmacy,...Read More

Removable partial dentures are more than a clinical requirement in dental education. They play an important role in preparing future dentists to restore oral function, patient confidence, and quality of life for individuals with missing teeth. This important area of dental training is explored in a study contributed by Dr Erum Zain from the Faculty...Read More

Drug abuse and criminal behaviour are often viewed through a narrow lens, with judgement placed on the individual act rather than the wider circumstances behind it. However, the realities that lead individuals towards drug abuse or crime are often far more complex, shaped by social, psychological, economic, and environmental pressures. Professor Dr. Sanmugam Annamalah from...Read More

Fire can have a serious impact on the strength and stability of reinforced concrete structures, making it an important area of study in structural engineering and safety design. A recent research publication by Ir. Ts. Dr. Tengku Anita Raja Hussin from the Faculty of Engineering, Built Environment and Information Technology explores how reinforced concrete performs...Read More

The Faculty of Business, Accountancy and Law recently brought academic excellence to life at its Business Research Project Colloquium, held on 3 April 2026. Organised by Research Methodology lecturers Dr William Tan Wei Yet and Dr Sudhashini Nair, the event marked a significant milestone for final year students as they presented the culmination of months...Read More

Thermomechanical Analysis of Concrete Structures Understanding how concrete structures respond to extreme heat is essential for improving safety, structural reliability, and recovery planning after fire related incidents. In this study, Ir. Ts. Dr. Tengku Anita, P.Eng(PEPC), MIEM, MSSA, MBOT from the Faculty of Engineering, Built Environment and IT examines the behaviour of reinforced concrete when...Read More

As the global push for cleaner transportation gains momentum, understanding why consumers move away from conventional vehicles has become increasingly important. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores the behavioural factors that influence customers to switch to new energy vehicles, offering timely insight into what drives...Read More

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from the Graduate School of Business explores how digital marketing activities influence product sales among Chinese listed platform enterprises, using panel data and a robust set...Read More

In an increasingly competitive business environment, digital marketing has become more than a communication tool. It is now a strategic driver of growth, resilience, and long term performance. In this study, Dr M Anbalagan Marimuthu from the Graduate School of Business examines how digital marketing shapes corporate performance, particularly when firms are operating under financial...Read More

Sustainable tourism is no longer shaped by destination branding alone. It is increasingly influenced by how cities respond to environmental challenges and how financial systems evolve to support greener growth. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores how low carbon city policies contribute to the high...Read More