The Faculty of Business, Accountancy and Law recently brought academic excellence to life at its Business Research Project Colloquium, held on 3 April 2026. Organised by Research Methodology lecturers Dr William Tan Wei Yet and Dr Sudhashini Nair, the event marked a significant milestone for final year students as they presented the culmination of months...Read More

As the global push for cleaner transportation gains momentum, understanding why consumers move away from conventional vehicles has become increasingly important. In this study, Assoc. Prof. Dr. Ratneswary Rasiah, PhD from the Graduate School of Business explores the behavioural factors that influence customers to switch to new energy vehicles, offering timely insight into what drives...Read More

In today’s fast moving digital economy, platform enterprises operate in highly competitive environments where visibility, engagement and conversion are critical to success. In this study, Dr Yong See Chen from the Graduate School of Business explores how digital marketing activities influence product sales among Chinese listed platform enterprises, using panel data and a robust set...Read More

Dr Sudhashini Nair, ACMA, CGMA, Senior Lecturer from the Faculty of Business, Accountancy & Law, was invited as the International Keynote Speaker for Technical Track III at the 5th International Conference on “Digital Transformation & Green Growth: Bridging Technology, Business and Policy for a Resilient World.” The conference was held online on 26 February 2026...Read More

Photo (from left to right): University of Chichester Director of Education Policy, Quality and Partnerships, Ms Katie Akerman; SEGi University & Colleges Managing Director (Group Operations, Globalisation and Digitalisation), Ms Stella Lau; University of Chichester Vice Chancellor, Professor Symeon Dagkas; SEGi University Vice Chancellor, Datin Professor Mariani Md Nor; University of Chichester Executive Dean for...Read More

SEGi Research Awards Day 2025 Some achievements arrive quietly. They do not demand applause. They earn it over time through discipline, persistence, and the courage to question what is already familiar. On 21/1/26, from 10am to 2pm at Auditorium A, SEGi University came together for the Research Awards Day not to announce results, but to...Read More

SEGi University is setting a new standard in financial education with the launch of MoneyDash, a visionary project aimed at enhancing financial literacy among youth. Aligned with United Nations Sustainable Development Goal 4 (SDG 4), this initiative breaks down the complexities of finance and accounting, using engaging, immersive learning methods to ensure young people gain...Read More

SEGi Pioneers Gender Equality with #DigitALL International Women’s Day Celebration SEGi University & Colleges, a trailblazer in higher education, is not just shaping the future of academia but spearheading transformative initiatives that echo its core values of diversity and inclusivity. In its relentless pursuit of excellence over 46 years, the institution has positioned ‘Diversification’ as...Read More

In the dynamic and ever-evolving landscape of the 21st century, the traditional adage “work hard” has been complemented by the contemporary principle of “work smart.” While both working hard and working smart hold significant value, striking the optimal balance between the two has emerged as a crucial aptitude in today’s world. Work Hard For generations,...Read More

Students and novice researchers often inquire about my strong endorsement of Scopus databases and how Scopus indexing can benefit researchers, aiding them in their efforts to publish in high-impact journals. This support revolves around the concerted drive to enhance the quality and quantity of publications while simultaneously increasing the visibility of researchers and their affiliated...Read More